I come from a family of racers. During all my time spent on and around the track, I have learned what is truly needed to compete in racing a car at 300 km/h.

To be successful on track, you need to rely on your instinct and not hesitate if an opportunity arises. The way we were brought up to race, is to be aggressive and on the edge, while staying focused. The goal is always to win, no other outcome matters.

That spirit is what we like to call UNLEASH THE LION and this is the core value of this clothing line. All the items we produce, should help you release your own inner lion in whatever you want to do. It should help you radiate ambition, confidence and style on your own journey in life.